Initially, the web was not designed for capturing data: it was a space for publication, whose success was related to the opportunity to participate in public life through publication.
In the Renaissance, printing opened out the public space that we call the letters’ republic. The web potentially opens a new space that one can call the Digital Republic. The is what happened at the beginning but quickly, and especially in the ten years since the introduction of social networks, the internet has become a system for capturing behaviour, for the development of what the Belgian lawyer Antoinette Rouvroy calls algorithmic governmentality, by which she means the control of individuals by algorithms.
The internet is defective, it has been broken for a long time and now, on many levels, it is plainly dangerous. learn to open a book and sit with it for several hours, learn to open your window and see what the weather is, learn to sharpen a pencil and write something that is not hyper-linked, learn to walk to a friend’s house and call him, walk with him, talk, and remember the whole thing without taking pictures, learn to listen again to people, learn to be silent.
let me explain something to you. You might be president of PepsiCo. You might be on the board of directors. But when you enter this house, you’re the wife, you’re the daughter, you’re the daughter-in-law, you’re the mother. You’re all of that. Nobody else can take that place. So leave that damned crown in the garage. And don’t bring it into the house. You know I’ve never seen that crown.
I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time.